From South Texas to the Rocky Mountains, the outdoors have always been flowing through the veins of our founders. Jackson Scheen and Carter Kuo grew up together in Austin, Texas.

From their humble beginnings selling firewood across the Hill Country, Carter and Jackson ignited their passion for entrepreneurship, a flame that has burned brightly ever since.

Carter and Jackson currently attend Texas A&M University. During their time in college, they spotted an unmet need for quality rope hats on campus, inspiring them to launch Concho and redefine headwear at Texas A&M.