From South Texas to the Rocky Mountains, the outdoors have always been flowing through the veins of our founders. Jackson Scheen and Carter Kuo grew up together in Austin, Texas.

From their humble beginnings selling firewood across the Hill Country, Carter and Jackson ignited their passion for entrepreneurship, a flame that has burned brightly ever since.

Concho was born from a simple idea: make collegiate hats worth wearing. Carter and Jackson saw a gap at Texas A&M, and what started there has taken off far beyond it.