{"title":"Celebrating 150 Years","description":"\u003cp\u003eIn 2026, Texas A\u0026amp;M marks 150 years since its founding as the Agricultural and Mechanical College of Texas in 1876. To celebrate a century and a half of tradition, the Corps, and Aggie spirit, Concho built this collection of throwback rope hats drawn from the university's history. Officially licensed, vintage-inspired, and made for the maroon faithful carrying that legacy into the next 150.\u003c\/p\u003e","products":[{"product_id":"howdy","title":"Howdy","description":"\u003cp\u003e\"Howdy\" is the first word every Aggie learns, the official greeting of Texas A\u0026amp;M and the one that tells you exactly where you are the second you cross into Aggieland. The Howdy carries that welcome onto an officially licensed rope hat from Concho, built around a vintage pinstripe crown and the interlocking AMC monogram pulled straight from the school's earliest days. Maroon corduroy brim, white rope, throwback ballpark feel.\u003c\/p\u003e\u003cp\u003eOfficially licensed Texas A\u0026amp;M product.\u003c\/p\u003e","brand":"Concho USA","offers":[{"title":"Default Title","offer_id":47989915943086,"sku":"1000-001-Howdy","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/5577\/6430\/files\/howdy-3993426.jpg?v=1781666468"},{"product_id":"bonfire","title":"Bonfire","description":"\u003cp\u003eBefore it was Texas A\u0026amp;M, it was the Agricultural and Mechanical College of Texas, chartered in 1876 as the state's first public institution of higher learning. The Bonfire honors those roots with an officially licensed rope hat from Concho, anchored by a maroon oval seal carrying the original college name, the founding year, and the interlocking AMC monogram. Natural canvas crown, maroon corduroy brim, white rope. For the maroon faithful who know where it all started.\u003c\/p\u003e\u003cp\u003eOfficially licensed Texas A\u0026amp;M product.\u003c\/p\u003e","brand":"Concho USA","offers":[{"title":"Default Title","offer_id":47989915975854,"sku":"1000-001-Bonfire","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/5577\/6430\/files\/bonfire-6467131.png?v=1781666469"},{"product_id":"earl","title":"Earl","description":"\u003cp\u003eOl' Sarge has stood watch over Aggieland for generations, the cadet who embodies the Corps, the discipline, and the spirit that makes A\u0026amp;M what it is. The Earl puts that vintage mascot front and center on an officially licensed rope hat from Concho, framed by arched \"Texas A\u0026amp;M Aggies\" lettering and the 1876 founding year. Clean white crown, maroon brim, old-school collegiate feel. Built for fans who carry the tradition forward.\u003c\/p\u003e\u003cp\u003eOfficially licensed Texas A\u0026amp;M product.\u003c\/p\u003e","brand":"Concho USA","offers":[{"title":"Default Title","offer_id":47989916008622,"sku":"1000-001-Earl","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/5577\/6430\/files\/earl-5006491.jpg?v=1781666467"},{"product_id":"century","title":"Century","description":"\u003cp\u003eSome things never need reinventing. The Century strips it down to the essentials: a clean arched \"Texas A\u0026amp;M\" wordmark on a full maroon crown, the kind of look that has carried Aggie pride across decades without ever going out of style. An officially licensed rope hat from Concho, all maroon with crisp white lettering. No frills, all tradition, ready for game day or every day.\u003c\/p\u003e\u003cp\u003eOfficially licensed Texas A\u0026amp;M product.\u003c\/p\u003e","brand":"Concho USA","offers":[{"title":"Default Title","offer_id":47989916041390,"sku":"1000-001-Century","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/5577\/6430\/files\/century-6543998.jpg?v=1781666467"},{"product_id":"kyle","title":"Kyle","description":"\u003cp\u003eKyle Field has been the heart of Saturdays in Aggieland since 1927, the home of the 12th Man and the loudest building in college football. The Kyle carries that energy on an officially licensed rope hat from Concho, with block \"Texas\" stacked over a flowing \"Aggies\" script in deep maroon. Natural canvas crown, maroon corduroy brim, white rope. Vintage script, modern fit, built for the faithful who never sit down.\u003c\/p\u003e\u003cp\u003eOfficially licensed Texas A\u0026amp;M product.\u003c\/p\u003e","brand":"Concho USA","offers":[{"title":"Default Title","offer_id":47989916074158,"sku":"1000-001-Kyle","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/5577\/6430\/files\/kyle-5892328.jpg?v=1781666467"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/5577\/6430\/collections\/celebrating-150-8836592.jpg?v=1781666347","url":"https:\/\/conchousa.com\/collections\/celebrating-150-years-of-texas-a-m.oembed","provider":"Concho USA","version":"1.0","type":"link"}